Imagine the health system where people are truly at the centre, where everyone has access to the latest evidence and data to make the best decisions, where innovation is encouraged and it is safe to think big and try new things, where are no tasks done in isolation but instead achieve through partnership and collaboration.

South Australian Government department, SA Health appointed Rodeo to brand the Opal initiative. A 5 year multi-strategy program bringing together federal, state and local governments and community organisations to promote
better health.

Creating effective social marketing programs has a lions share of complexities. Fortunately that's right up our street. We developed transmedia communication strategies, devised the modular identity system and developed guidelines for application across all media channels and the subsequent marketing campaigns.

Trans-creating the successful French methodology for Opal, we were able to develop innovative and effective strategies that resonated with diverse audiences. Maximising engagement and delivering targeted messaging to drive social change. All good things.