Art doesn’t have to work, but design does. We’ve helped Stone/Castro grow audiences, with a simple brand framework and a distinct visual identity. They have since gone on to establish an extensive audience base across Australia and overseas, which continues to grow.

Making art is one thing, connecting with potential audiences and getting them to the art is another. Stone/Castro’s work is progressive a cycle of building and destroying that mirrors how we live and we needed to define an authentic and consistent brand language.

Rodeo became the strategic image makers — concepting, shooting and designing the marketing imagery for all the productions and working closely with the company directors Paulo Castro and Jo Stone. The imagery is designed to be compelling and communicate a lateral visual narrative.

All brand elements – from the imagery to the graphics – are planned very carefully, and continue to resonate with audiences. Stone/Castro are strongly positioned to maintain their place in the minds and hearts of the theatre-going and general public.