New futures on ancient country
Karrkad Kanjdji Trust brings together indigenous groups, communities and philanthropists to address some of our nation’s most pressing issues, including environmental conservation, education and employment. Projects are 100 percent community driven, from concept to implementation.
We've been collaborating with KKT in a pro bono partnership since 2016. Our core values are closely aligned and our challenge together has been focussed on doing more, with less — high impact, high design value delivered at low cost. The development and ongoing application of the identity and communications have been required to function effectively with a small budget and limited resources. The communications need to cut through common assumptions, deliver very targeted messaging, be culturally relevant, accessible and concise.
Authentic stories, outcome based project information and indigenous representation are at the heart of the identity. With KKT we can devise targeted interpretations of the identity for specific audiences while also expressing an over arching narrative and visual positioning of KKTs core values and purpose. Stories of community, cultural knowledge and history can be extended and shape the thinking of our audience when delivered in the context of the brand.
The identity has been designed to be engaging but remains in service to effectively deliver rich content that builds a bridge and brings people together to participate in contributing to the vital work of KKT. Articulating real stories, projects and the experiences of the people on the ground across West and Central Arnhem land helps build confidence in KKT's supporter base that their contribution provides meaningful, significant and ongoing impact.
Look them up! They need our support to extend their amazing work.