Babo embodies a contemporary approach to authentic Italian winemaking, presenting exceptional wines that reflect the distinct regional and varietal character of Italy. Rodeo partnered with Babo to translate this authenticity into a cohesive national and international brand presence.

Challenge
The brand needed to communicate its unique story, heritage, and quality to discerning wine audiences, while distinguishing itself in a crowded marketplace.

Solution
We refined the brand narrative and devised a strategic communication framework, crafting guidelines that ensured consistency across all touchpoints. The identity was extended into product packaging, collateral, online presence, and marketing communications to express the character and elegance of Babo wines.

Outcomes
The Babo brand resonates with consumers and trade alike, highlighting craftsmanship, authenticity, and Italian heritage. It provides a flexible, enduring platform for ongoing engagement, positioning Babo as a premium, globally recognised wine brand.

Services
Brand strategy
Communication framework
Brand identity
Packaging design
Collateral development
Digital and marketing communications

Deliverables
Brand identity system
Product packaging
Collateral
Digital assets
Marketing communications