Rodeo is part of Adelaide University’s Agency Village, helping to shape bold, engaging communications for students, staff, and the broader community. Collaborating with fellow agencies across key domestic and international markets, we work to foster positive and sustainable futures in knowledge creation, innovation, and social advancement.

Challenge
Adelaide University needed communications that inspire action and connection. From major recruitment campaigns to campus activations, every touchpoint must reflect curiosity, ambition, and future-focused learning.

Solution
Rodeo collaborates with Adelaide University to deliver integrated communications and experiences that bring the brand to life. Using strategic design thinking and dynamic storytelling, we help the university engage audiences meaningfully. Close collaboration ensures campaigns and activations reflect the university’s identity, maintain strong brand representation, and create authentic connections with target audiences.

Results
Campaigns and activations generate strong engagement both on campus and online, creating memorable experiences while reinforcing the university’s bold, contemporary identity. By combining storytelling, design, and live activation, Rodeo brings the university’s narrative to life in visually impactful and lasting ways.

Services
Strategy and concept development
Creative and art direction
Messaging development
Spatial and environmental design
On-site activation planning
Photography direction
Campaign rollout

Deliverables
Campaign visuals and messaging
Activation design and implementation
Branded environmental graphics
Activation management
Photography 

Launch You campaign concept and development Richards Rose.
Open Day activation photography Cath Leo.