Better lives for older people.
At Rodeo we are passionate about working for progressive organisations that impact people and communities. Health, education, climate change, e-mobility, livable cities, transitioning economies -- most of these challenges require radical and/or new solutions.
ACH Group are at the forefront of the reinvention of Home Care, Health Services and Affordable Housing. As one of the largest care providers in Australia they believe, as we do that listening is how we understand what’s essential to someone’s world. By truly understanding each persons hopes, aspirations and challenges we can support people to design the life they want to live.
We’re thrilled to support ACH Group on their journey in shaping better lives for older people. Together we developed the Vita naming and brand identity that represents the progressive partnership which brings together training, education, health and aged care. The development of the new brand was a collaborative process involving strategy sessions with the client, stakeholders, and employees to ensure the brand is built for all relevant touch points.
The name, Vita, the logotype and the colour palette informs the look and feel of the new brand and creates a consistent design language that ensures everything ties back to the principles of ACH Group, from the logo to print and digital applications to services, communications and signage.