Social marketing branding and communications campaign.

South Australian Government department, SA Health appointed Rodeo to brand the Opal initiative. A 5 year multi-strategy program bringing together federal, state and local governments and community organisations to promote
better health.

Creating effective social marketing programs has a lions share of complexities. Fortunately that's right up our street. We developed transmedia communication strategies, devised the modular identity system and developed guidelines for application across all media channels and the subsequent marketing campaigns.

Trans-creating the successful French methodology for Opal, we were able to develop innovative and effective strategies that resonated with diverse audiences. Maximising engagement and delivering targeted messaging to drive social change. All good things. 

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When planning and architecture start projects together the work is clever.


Revolutionary, psychologically challenging, dangerous and rewarding.