The past that's in the earth makes a certain grape.
We developed a robust identity for respected wine makers, Atlas Wines, who are still hands on and understand the the direct link between the makers and the drinkers of wine.
The identity had to feel as if it had always existed. Devised around a central apex graphic and the logotype. It was drawn to express an idiosyncratic form and counter-form from the layering of the type and the apex.
The narrative of the brand is essentially told through story and expressive graphic language. Since developing the identity, we have continued our partnership across the Atlas range designing all the wine labels and the development of their first Hop & Rye Lager - The Fox.